TELEVISION IS THE NEW TELEVISION THE UNEXPECTED TRIUMPH OF OLD IN THE DIGITAL AGE

• Main Author: Wolff, Michael (Author)
• Format: Audio Book Chapter
• Language: English
• Published: Connecticut Tantor Audio 2015
• Subjects: Television broadcasting > Forecasting; Mass media > Forecasting; Digital media > Forecasting
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index.
• Physical Description: cd 16 cm
• ISBN: 9798200012480

Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new. Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival.