Take Note in PRINCIPLES OF ADVERTISING
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Dubuque, IA
Kendall Hunt Publishing Company
2017
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| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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DAGMAR, defining advertising goals for measured advertising results
ADVERTISING PRINCIPLES & PRACTICE
The Advertising Concept Book Think Now, Design Later : A complete guide to creative ideas, strategies and campaigns
