Take Note in PRINCIPLES OF ADVERTISING
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Dubuque, IA
Kendall Hunt Publishing Company
2017
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| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | v, 114 pages 28 cm |
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| ISBN: | 9781524920579 1524920576 |
DAGMAR, defining advertising goals for measured advertising results