ADVERTISING WHAT EVERYONE NEEDS TO KNOW®
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages...
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| Format: | Book |
| Language: | English |
| Published: |
New York
Oxford University Press
2017
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising a cultural economy
