ADVERTISING WHAT EVERYONE NEEDS TO KNOW®
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Oxford University Press
2017
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 202211712822 | ||
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| 020 | # | # | |a 9780190625894 |q paperback |
| 020 | # | # | |a 9780190625887 |q hardcover |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5821 |b .E395 2017 |
| 100 | 1 | # | |a Einstein, Mara |e author |
| 245 | 1 | 0 | |a ADVERTISING |b WHAT EVERYONE NEEDS TO KNOW® |c MARA EINSTEIN |
| 264 | # | 1 | |a New York |b Oxford University Press |c 2017 |
| 264 | # | 4 | |c ©2017 |
| 300 | # | # | |a xiii, 229 pages |c 22 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know (R) helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end? |
| 526 | 0 | # | |a FMP542 |b FF237 |5 FITA |
| 526 | 0 | # | |a Advertising and Film Promotion Management |b Bachelor Of Creative Industries (Hons) Film Production |5 Faculty of Film, Theatre and Animation |
| 650 | # | 0 | |a Advertising |x Social aspects |
| 650 | # | 0 | |a Advertising |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=977312 |
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Advertising a cultural economy