MARKETING 5.0 TECHNOLOGY FOR HUMANITY

MARKETING 5.0 TECHNOLOGY FOR HUMANITY

Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline.

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan 1947- (Author), Setiawan, Iwan (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley 2021
©2021
Edition:Print book : English
Subjects:
Marketing
Technology
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Welcome to marketing 5.0 : technology for humanity
  • Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha
  • Prosperity polarization : creating inclusivity and sustainability for society
  • Digital divide : making tech personal, social, and experiential
  • The digital-ready organization : one strategy doesn't fit all
  • The next tech : it's time for human-like technologies to take off
  • The new CX : machines are cool, but humans are warm
  • Data-driven marketing : building a data ecosystem for better targeting
  • Predictive marketing : anticipating market demand with proactive action
  • Contextual marketing : making a personalized sense-and-respond experience
  • Augmented marketing : delivering tech-empowered human interaction
  • Agile marketing : executing operations at pace and scale.

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