MARKETING 5.0 TECHNOLOGY FOR HUMANITY

MARKETING 5.0 TECHNOLOGY FOR HUMANITY

Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline.

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan 1947- (Author), Setiawan, Iwan (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley 2021
©2021
Edition:Print book : English
Subjects:
Marketing
Technology
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