MARKETING 5.0 TECHNOLOGY FOR HUMANITY
Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley
2021
©2021 |
| Edition: | Print book : English |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING 4.0