MARKETING 5.0 TECHNOLOGY FOR HUMANITY

MARKETING 5.0 TECHNOLOGY FOR HUMANITY

Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline.

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan 1947- (Author), Setiawan, Iwan (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley 2021
©2021
Edition:Print book : English
Subjects:
Marketing
Technology
Online Access:Click Here to View Status and Holdings.
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505 0 # |a Welcome to marketing 5.0 : technology for humanity -- Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha -- Prosperity polarization : creating inclusivity and sustainability for society -- Digital divide : making tech personal, social, and experiential -- The digital-ready organization : one strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX : machines are cool, but humans are warm -- Data-driven marketing : building a data ecosystem for better targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing : making a personalized sense-and-respond experience -- Augmented marketing : delivering tech-empowered human interaction -- Agile marketing : executing operations at pace and scale. 
520 # # |a Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. 
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