Strategic Sport Communication Traditional and Transmedia Strategies for a Global Sports Market

Saved in:

Bibliographic Details
Main Authors:	Coombs, W. Timothy (Author), Harker, Jennifer L. (Author)
Format:	Book
Language:	English
Published:	New York, NY Routledge 2022
Edition:	Print book : English
Subjects:	Communication in sports Mass media and sports Sports and globalization
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a2200000#i 4501
001	wils-976457
005	202202072530
008	220411t2022 -US ag# ##001 #beng#D
020	#	#	\|a 9780367898724 \|q paperback
040	#	#	\|a UiTM \|b eng \|c UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a GV567.5 \|b .C66 2022
100	1	#	\|a Coombs, W. Timothy \|e author
245	0	0	\|a Strategic Sport Communication \|b Traditional and Transmedia Strategies for a Global Sports Market \|c W. Timothy Coombs, Jennifer L. Harker
250	#	#	\|a Print book : English
264	#	1	\|a New York, NY \|b Routledge \|c 2022
264	#	4	\|c ©2022
300	#	#	\|a xii, 171 pages \|b illustrations \|c 23 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a Liberal Communication \|b Sports Communication \|5 Faculty of Communication and Media Studies
546	#	#	\|a In English
650	1	0	\|a Communication in sports
650	2	0	\|a Mass media and sports
650	2	0	\|a Sports and globalization
700	1	#	\|a Harker, Jennifer L. \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=976457
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00250##a006.2.2\|\|00250##b006.2.2\|\|00264#1a006.2.2\|\|00264#1b006.2.2\|\|00300##a006.2.2\|\|00300##b006.2.2\|\|00300##c006.2.2\|\|00546##a006.2.2\|\|