WHERE TO PLAY 3 steps for discovering your most valuable market opportunities

• Main Authors: Gruber, Marc (Author), Tal, Sharon (Author)
• Format: Book
• Language: English
• Published: Harlow, UK Pearson Education Limited 2017
• Subjects: Marketing; Business planning
• Online Access: Click Here to View Status and Holdings.

Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities.

Table of Contents:

• 1. Overview
• 1.1 Are you running in the right direction?
• 1.2 The Market Opportunity Navigator in a nutshell
• 2. The Market Opportunity Navigator: Three steps for discovering your most valuable market opportunities
• 2.1 Market Opportunity Set
• 2.2 Attractiveness Map
• 2.3 Agile Focus Dartboard
• 3. Implications and additional benefits
• 3.1 Implications of the Agile Focus Strategy
• 3.2 Ongoing use of the Navigator
• 3.3 Using the Market Opportunity Navigator with other business tools
• 4. Beyond start-ups: The Navigator for
• 4.1 Established firms
• 4.2 Investors
• 4.3 Technology Transfer Offices
• 4.4 Educators and Accelerators
• 5 Epilogue: The Navigator's Navigator.