WHERE TO PLAY 3 steps for discovering your most valuable market opportunities

WHERE TO PLAY 3 steps for discovering your most valuable market opportunities

Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities.

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Bibliographic Details
Main Authors: Gruber, Marc (Author), Tal, Sharon (Author)
Format: Book
Language:English
Published: Harlow, UK Pearson Education Limited 2017
Subjects:
Marketing
Business planning
Online Access:Click Here to View Status and Holdings.
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MARC

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020 # # |a 9781292178929  |q paperback 
040 # # |a DLC  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415  |b .G783 2017 
100 1 # |a Gruber, Marc  |e author 
245 1 0 |a WHERE TO PLAY  |b 3 steps for discovering your most valuable market opportunities  |c Marc Gruber and Sharon Tal 
264 # 1 |a Harlow, UK  |b Pearson Education Limited  |c 2017 
264 # 4 |c ©2017 
300 # # |a ix, 224 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
505 0 # |a 1. Overview -- 1.1 Are you running in the right direction? -- 1.2 The Market Opportunity Navigator in a nutshell -- 2. The Market Opportunity Navigator: Three steps for discovering your most valuable market opportunities -- 2.1 Market Opportunity Set -- 2.2 Attractiveness Map -- 2.3 Agile Focus Dartboard -- 3. Implications and additional benefits -- 3.1 Implications of the Agile Focus Strategy -- 3.2 Ongoing use of the Navigator -- 3.3 Using the Market Opportunity Navigator with other business tools -- 4. Beyond start-ups: The Navigator for -- 4.1 Established firms -- 4.2 Investors -- 4.3 Technology Transfer Offices -- 4.4 Educators and Accelerators -- 5 Epilogue: The Navigator's Navigator. 
520 # # |a Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. 
526 0 # |a ENTXXX  |b BA233  |5 FBM 
526 0 # |a Business Opportunity Analysis  |b Bachelor of Business Administration (Hons) Entrepreneurship  |5 Faculty of Business and Management 
650 # 0 |a Marketing 
650 # 0 |a Business planning 
700 1 # |a Tal, Sharon  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=975755 
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