Entrepreneurship and Innovation

Provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. This title provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and en...

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Bibliographic Details
Main Authors: Mazzarol, Tim 1957- (Author), Reboud, Sophie (Author)
Format: Book
Language:English
Published: Prahran, VIC, Australia Tilde Publishing 2017
Edition:Third Edition
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Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • pt. I Entrepreneurship and Entrepreneurs
  • ch. 1 Entrepreneurship as a social and economic process
  • ch. 2 The entrepreneur
  • ch. 3 The entrepreneurial process
  • pt. II Innovation and Strategy in Firms
  • ch. 4 Intrapreneurship
  • ch. 5 Innovation in small firms
  • ch. 6 Adoption and diffusion of innovation
  • ch. 7 Planning, business models and strategy
  • ch. 8 Teams, leadership and alliances in entrepreneurial ventures
  • pt. III Innovation and Strategy in Firms
  • ch. 9 Financing the venture
  • ch. 10 Intellectual property management
  • pt. IV Emerging Issues in Entrepreneurship
  • ch. 11 Risk management in innovation
  • ch. 12 Disruptive innovations and commercialisation of technology
  • ch. 13 Social entrepreneurship and cooperative enterprise