Social Media Strategy Marketing, Advertising, and Public Relations in the Consumer Revolution

Social Media Strategy Marketing, Advertising, and Public Relations in the Consumer Revolution

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. This book contributes to everything we...

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Bibliographic Details
Main Author: Quesenberry, Keith A. (Author)
Format: Book Chapter
Language:English
Published: Lanham, United States Rowman & Littlefield Publishing Group 2021
Edition:Third Edition
Subjects:
Internet Marketing
Internet Advertising
Social media
Internet in public relations
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