Social Media Strategy Marketing, Advertising, and Public Relations in the Consumer Revolution

• Main Author: Quesenberry, Keith A. (Author)
• Format: Book
• Language: English
• Published: Lanham, United States Rowman & Littlefield Publishing Group 2021
• Edition: Third Edition
• Subjects: Internet Marketing; Internet Advertising; Social media; Internet in public relations
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xvii , 474 pages illustrations 26 cm
• ISBN: 9781538138175

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. This book contributes to everything we are trying to teach our students, not just the latest in advertising techniques. In fact, the book is exceptionally comprehensive.... By focusing on core social science concepts, Quesenberry solidifies his lessons expertly. Quesenberry wraps up the text with a discussion on integrating social media across organizations and pulling his wide-ranging topics together. This conclusion demonstrates that the academic field is full of us marketing-professionals-turned-professors, and this is a text for us! It presents real-world problems in academic ways perfect for the classroom... [A]fter assigning it in the classroom, I have no doubt that my students will keep this book on their first office bookshelf.