PRINCIPLES OF MARKETING for a Digital Age
Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and socia...
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| Format: | Book |
| Language: | English |
| Published: |
London
SAGE Publications Limited
2020
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of marketing 
PRINCIPLES OF MARKETING