Financial Services Marketing An International Guide to Principles and Practices

Financial Services Marketing An International Guide to Principles and Practices

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical.

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Bibliographic Details
Main Authors: Ennew, Christine (Author), Waite, Nigel (Author), Waite, Róisín (Author)
Format: Book
Language:English
Published: New York Routledge United Kingdom 2018
Edition:Print book : English : Third edition
Subjects:
Financial services industry > Marketing
Online Access:Click Here to View Status and Holdings.
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