Financial Services Marketing An International Guide to Principles and Practices

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical.

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Bibliographic Details
Main Authors:	Ennew, Christine (Author), Waite, Nigel (Author), Waite, Róisín (Author)
Format:	Book
Language:	English
Published:	New York Routledge United Kingdom 2018
Edition:	Print book : English : Third edition
Subjects:	Financial services industry > Marketing
Online Access:	Click Here to View Status and Holdings.
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