Financial Services Marketing An International Guide to Principles and Practices
Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge United Kingdom
2018
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| Edition: | Print book : English : Third edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. |
|---|---|
| Item Description: | Revised edition of Financial services marketing, 2013 Includes inddex |
| Physical Description: | xx, 591 pages illustrations 25 cm |
| ISBN: | 9781138684522 |
Financial services marketing an international guide to principles and practice