HOSPITALITY MARKETING MANAGAMENT
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the indu...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley
2017
©2017,2010,2006,2002,1988 |
| Edition: | Sixth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781118988954 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a TX911.3.M3 |b R443 2017 |
| 100 | 1 | # | |a Reid, Robert D. |e author |
| 245 | 1 | 0 | |a HOSPITALITY MARKETING MANAGAMENT |c David C. Bojanic, University of Texas at San Antonio, Robert D. Reid, ASCSB International. |
| 250 | # | # | |a Sixth edition |
| 264 | # | 1 | |a Hoboken, New Jersey |b John Wiley |c 2017 |
| 264 | # | 1 | |c ©2017,2010,2006,2002,1988 |
| 300 | # | # | |a xii, 371 pages |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Previous edition: Hospitality marketing management / Robert D. Reid, David C. Bojanic |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry. |
| 526 | 0 | # | |a HTC575 |b HM245 |5 FPHP |
| 526 | 0 | # | |a Restaurant Planning, Layout and Design |b Sarjana Muda Sains (Kepujian) Pengurusan Seni Kulinari |5 Faculty of Hotel and Tourism Management |
| 650 | # | 0 | |a Hospitality industry |x Marketing |
| 650 | # | 0 | |a Food service |x Marketing |
| 650 | # | 0 | |a Restaurants |x Marketing |
| 700 | 1 | # | |a Bojanic, David C. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=973525 |
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Hospitality marketing management