HOSPITALITY MARKETING MANAGAMENT

HOSPITALITY MARKETING MANAGAMENT

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the indu...

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Bibliographic Details
Main Authors: Reid, Robert D. (Author), Bojanic, David C. (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley 2017
©2017,2010,2006,2002,1988
Edition:Sixth edition
Subjects:
Hospitality industry > Marketing
Food service > Marketing
Restaurants > Marketing
Online Access:Click Here to View Status and Holdings.
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Summary:Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Item Description:Previous edition: Hospitality marketing management / Robert D. Reid, David C. Bojanic
Physical Description:xii, 371 pages illustrations 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9781118988954

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