Transmedia Storytelling in East Asia The Age of Digital Media

• Other Authors: Jin, Dal Yong 1964- (Editor)
• Format: Book
• Language: English
• Published: New York, NY Routledge 2020; ©2020
• Series: Routledge research in digital media and culture in Asia
• Subjects: Digital media > East Asia; Digital storytelling > East Asia
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xvi, 253 pages illustrations (black and white) 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780367246532; 0367246538

This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market. Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.