Theory, Development, and Strategy in Transmedia Storytelling

Theory, Development, and Strategy in Transmedia Storytelling

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This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmed...

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Bibliographic Details
Main Authors: Gambarato, Renira Rampazzo (Author), Alzamora, Geane Carvalho (Author), Tarcia, Lorena (Author)
Format: Book
Language:English
Published: Oxon New York, NY Routledge 2020
©2020
Subjects:
Mass media > Technological innovations
Digital storytelling
Digital media
Intermediality
Online Access:Click Here to View Status and Holdings.
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