Theory, Development, and Strategy in Transmedia Storytelling

• Main Authors: Gambarato, Renira Rampazzo (Author), Alzamora, Geane Carvalho (Author), Tarcia, Lorena (Author)
• Format: Book
• Language: English
• Published: Oxon New York, NY Routledge 2020; ©2020
• Subjects: Mass media > Technological innovations; Digital storytelling; Digital media; Intermediality
• Online Access: Click Here to View Status and Holdings.
• Physical Description: ix, 169 pages 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780367343040; 0367343045

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid's Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.