UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE
"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single...
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| Format: | Book |
| Language: | English |
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New York
Routledge/Taylor & Francis Group
2020
©2020 |
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| Online Access: | Click Here to View Status and Holdings. |
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Theory, Development, and Strategy in Transmedia Storytelling