UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE

UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE

"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single...

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Bibliographic Details
Main Author: Evans, Elizabeth 1981- (Author)
Format: Book
Language:English
Published: New York Routledge/Taylor & Francis Group 2020
©2020
Subjects:
Mass media > Audiences
Digital storytelling
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Introduction: What's in a word?
  • Understanding engagement as transmedia
  • Conversation vs captivation : the type of engagement
  • Affect and affection : the form of engagement
  • Calculating the cost : the cognitive and contextual work of engagement
  • Engagement that's worth it : valuating engagement as economic and discursive commodity
  • The temporal dynamics of engagement.

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