UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE

UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE

"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single...

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Bibliographic Details
Main Author: Evans, Elizabeth 1981- (Author)
Format: Book
Language:English
Published: New York Routledge/Taylor & Francis Group 2020
©2020
Subjects:
Mass media > Audiences
Digital storytelling
Online Access:Click Here to View Status and Holdings.
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