UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE
"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge/Taylor & Francis Group
2020
©2020 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-973515 | ||
| 005 | 202161612262 | ||
| 008 | t2020 NYU a## ##001 #deng|D | ||
| 020 | # | # | |a 9781138632790 |q paperback |
| 020 | # | # | |a 9781138632783 |q hardcover |
| 040 | # | # | |a LBSOR/DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P96.A83 |b E93 2020 |
| 100 | 1 | # | |a Evans, Elizabeth |d 1981- |e author |
| 245 | 1 | 0 | |a UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE |c Elizabeth Evans |
| 264 | # | 1 | |a New York |b Routledge/Taylor & Francis Group |c 2020 |
| 264 | # | 1 | |c ©2020 |
| 300 | # | # | |a xi, 198 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |b rdacarrier |2 rdamedia |
| 338 | # | # | |2 volume |
| 504 | # | # | |a Includes bibliographical references (pages 180-195) and index |
| 505 | 0 | # | |a Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement. |
| 520 | # | # | |a "This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"-- |c Provided by publisher |
| 526 | 0 | # | |a CCI721 |b CAFF710 |5 FF |
| 526 | 0 | # | |a Transmedia Creative Content |b Master of Cultural and Creative Industries |5 Faculty of Film, Theatre and Animation |
| 650 | # | 0 | |a Mass media |x Audiences |
| 650 | # | 0 | |a Digital storytelling |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=973515 |
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