UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE
"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge/Taylor & Francis Group
2020
©2020 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | "This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"-- |
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| Physical Description: | xi, 198 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (pages 180-195) and index |
| ISBN: | 9781138632790 9781138632783 |
Theory, Development, and Strategy in Transmedia Storytelling