MEDIA LITERACY
Latest edition of this essential guide to decoding messages in a media-saturated world. Updated with new examples throughout, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real and the simulated media worlds, helping students to become res...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
Sage Publications
2014
|
| Edition: | Seventh edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag
Table of Contents:
- Part I: Introduction
- Why increase media literacy?
- Media literacy approach
- Part II: Audience
- Individual perspective on audience
- Industry perspective on audience
- Children as a special audience
- Part III: Industry
- Development of the mass media industries
- Economic perspective
- Part IV: Content
- Media content and reality
- News
- Entertainment
- Advertising
- Interactive media
- Part V: Effects
- Broadening our perspective on media effects
- How does the effects process work?
- Part VI: Confornting the issues
- Who owns and controls the mass media?
- Privacy
- Piracy
- Media violence
- Sports
- Part VII: The springboard
- Helping yourself and others to increase media literacy.
Media literacy