MEDIA LITERACY
Latest edition of this essential guide to decoding messages in a media-saturated world. Updated with new examples throughout, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real and the simulated media worlds, helping students to become res...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
Sage Publications
2014
|
| Edition: | Seventh edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-973007 | ||
| 005 | 2021411155334 | ||
| 008 | 210511t2014 CAU a## ##001 #deng|D | ||
| 020 | 0 | 0 | |a 9781483306674 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P96.M4 |b .P68 2014 |
| 100 | 1 | 0 | |a Potter, W. James |e author |
| 245 | 1 | 0 | |a MEDIA LITERACY |c W. James Potter |
| 250 | # | # | |a Seventh edition |
| 264 | # | 1 | |a Thousand Oaks, Calif. |b Sage Publications |c 2014 |
| 264 | # | 4 | |c ©2014 |
| 300 | 0 | 0 | |a xxi, 452 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | 0 | 0 | |a Includes bibliographical references and index. |
| 505 | 0 | # | |a Part I: Introduction -- Why increase media literacy? -- Media literacy approach -- Part II: Audience -- Individual perspective on audience -- Industry perspective on audience -- Children as a special audience -- Part III: Industry -- Development of the mass media industries -- Economic perspective -- Part IV: Content -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Part V: Effects -- Broadening our perspective on media effects -- How does the effects process work? -- Part VI: Confornting the issues -- Who owns and controls the mass media? -- Privacy -- Piracy -- Media violence -- Sports -- Part VII: The springboard -- Helping yourself and others to increase media literacy. |
| 520 | # | # | |a Latest edition of this essential guide to decoding messages in a media-saturated world. Updated with new examples throughout, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real and the simulated media worlds, helping students to become responsible media consumers. |
| 650 | # | 0 | |a Media Literacy |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=973007 |
Media literacy