Introduction to Revenue Management for Hotels Tools and strategies o maximize the revenue of your property

Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel's rooms and its different services and you ca...

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Bibliographic Details
Main Author: Hereter, Gemma (Author)
Format: Book
Language:English
Published: United states Createspace Independent Publishing Platform 2020
©2020
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Online Access:Click Here to View Status and Holdings.
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520 # # |a Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel's rooms and its different services and you can make them as profitable as possible using the most adequate sales channel. This book is about the basis of Revenue Management, the best tools that need to be applied, it covers the importance of good online marketing and about how to manage your online reputation. It includes some practical cases and examples. If you want to understand Revenue Management in a concise way through real examples, this is the book for you! 
526 0 # |a HTF661  |b HM242  |5 FPHP 
526 0 # |a Foodservice Yield Management  |b Bachelor of Science (Hons.) Foodservice Management  |5 Faculty of Hotel and Tourism Management 
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650 # 0 |a Revenue management 
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