ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how st...

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Bibliographic Details
Main Authors: Belch, George E. (Author), Belch, Michael A. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Education 2021
Edition:12e
Subjects:
Advertising
Sales promotion
Online Access:Click Here to View Status and Holdings.
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