ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how st...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Education
2021
|
| Edition: | 12e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781260570991 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5823 |b .B387 2020 |
| 100 | 1 | # | |a Belch, George E. |e author |
| 245 | 1 | 0 | |a ADVERTISING AND PROMOTION |b AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE |c George E. Belch & Michael A. Belch |
| 250 | # | # | |a 12e |
| 264 | # | 1 | |a New York |b McGraw-Hill Education |c 2021 |
| 264 | # | 4 | |c ©2021 |
| 300 | # | # | |a xxxi, 740 pages, G-1-G-13, E-1-E-33, N-1-N-9, S-1-S-14 |b illustration |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. |
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| 526 | 0 | # | |a Marketing And Promotion Advocacy In Information Organizations |b Master Of Science In Management Of Records And Documents |5 Faculty of Information Management |
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| 526 | 0 | # | |a Marketing And Promotion Advocacy In Information Organizations |b Master of Science in Information System Management |5 Faculty of Information Management |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Sales promotion |
| 700 | 1 | # | |a Belch, Michael A. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=972477 |
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE