Service management & marketing managing the moments of truth in service competition

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Bibliographic Details
Main Author:	Gronroos, Christian 1947-
Format:	Book
Published:	Lexington, Mass Lexington Books l990
Series:	Issues in organization and management series
Subjects:	Customer services Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-97154
020	#	#	\|a 0669200352
090	0	0	\|a HD9980.5 \|b .G776 1990
100	1	#	\|a Gronroos, Christian \|c 1947-
245	1	1	\|a Service management & marketing \|b managing the moments of truth in service competition \|c Christian Gronroos
260	#	#	\|a Lexington, Mass \|b Lexington Books \|c l990
300	#	#	\|a xxii, 298 p. \|b ill. \|c 24 cm
490	1	#	\|a Issues in organization and management series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer services
650	#	0	\|a Service industries \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=97154
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam