Service management & marketing managing the moments of truth in service competition
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| Main Author: | |
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| Format: | Book |
| Published: |
Lexington, Mass
Lexington Books
l990
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| Series: | Issues in organization and management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 298 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0669200352 |
Service management and marketing customer management in service competition