Business Analytics Methods, Models, and Decisions

Business Analytics Methods, Models, and Decisions

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This book provides undergraduate business students and introductory graduate students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations, to apply basic business analytics tools in a spread-sheet environment, and to communicate with...

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Bibliographic Details
Main Author: Evans, James R. 1950- James Robert (Author)
Format: Book
Language:English
Published: Boston, MA Pearson 2020
Edition:THIRD EDITION
Subjects:
Business planning
Strategic planning
Industrial management > Statistical methods
Online Access:Click Here to View Status and Holdings.
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Summary:This book provides undergraduate business students and introductory graduate students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations, to apply basic business analytics tools in a spread-sheet environment, and to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions. We take a balanced, holistic approach in viewing business analytics from descriptive, predictive, and prescriptive perspectives that today define the discipline
Item Description:Includes index
Physical Description:xxvii, 676 pages color illustration 26 cm
ISBN:9780135231678

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