Business Analytics Methods, Models, and Decisions
This book provides undergraduate business students and introductory graduate students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations, to apply basic business analytics tools in a spread-sheet environment, and to communicate with...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Pearson
2020
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book provides undergraduate business students and introductory graduate students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations, to apply basic business analytics tools in a spread-sheet environment, and to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions. We take a balanced, holistic approach in viewing business analytics from descriptive, predictive, and prescriptive perspectives that today define the discipline |
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| Item Description: | Includes index |
| Physical Description: | xxvii, 676 pages color illustration 26 cm |
| ISBN: | 9780135231678 |
Business Analytics Methods, Models, and Decisions