Exhibitions, Trade Fairs and Industrial Events

• Other Authors: Frost, Warwick (Editor), Laing, Jennifer 1967- (Editor)
• Format: Book
• Language: English
• Published: New York Routledge 2018; ©2018
• Series: Routledge advances in event research series
• Subjects: Trade shows; Technology > Marketing; Industrial arts > Marketing
• Online Access: Click Here to View Status and Holdings.

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may...

Table of Contents:

• Understanding international exhibitions, trade shows and industrial events : concepts, trends and issues / Warwick Frost and Jennifer Laing
• Modernity on show : World's Fairs, international exhibitions and expos, 1851-2020 / Warwick Frost, Gary Best and Jennifer Laing
• The High Point Furniture Market : a dilemma of eventful place making / Vern Biaett and Jenny Lukow
• The evolving nature of commercial art fairs / Hilary du Cros
• Couture on the catwalk : department store fashion shows / Jennifer Laing and Warwick Frost
• Cars of futures past : Motorclassica 2016 - the Australian International Concours d'Elegance & Classic Motor Show / Gary Best
• The symbiotic relationship between unusual venues and street food commercial events : the case of Street Feast in London / Claudia Sima and Franziska Vogt
• Narrowing the gap between paddock and plate : the Real Food Festival, Australia / Trudie Walters
• The Noodle Grand Prix as regional food industrial heritage festival : a Japanese case study / Sangkyun Kim, Eerang Park and Bokyung Kang
• Saudi food events as multi-purpose products / Emad Monshi
• Craft beer festivals : the craft brewers' experience of getting beer to market in the US and UK / Alison Dunn and Gerry Kregor
• Supporting the industry or just consuming leisure? : the case of industrial festivals and events in Jeonju, South Korea / Eerang Park and Sangkyun Kim
• Exploring family farms and sustainable entrepreneurship in Australian farmers' markets / Vanessa Ratten, Veland Ramadani and Alain Fayolle
• Beyond branding : the role of booktowns in building a relational marketplace / Melissa Kennedy
• Selling sustainability and the green economy : a case study of Ecofest, New Zealand / Jennifer Laing, Judith Mair and Warwick Frost
• Exhibitions, trade shows and industrial events in a digital age : setting a research agenda / Warwick Frost and Jennifer Laing.