Exhibitions, Trade Fairs and Industrial Events
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may...
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2018
©2018 |
| Series: | Routledge advances in event research series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Making the most of trade exhibitions
Temporary knowledge ecologies the rise of trade fairs in the Asia-Pacific region
