Luxury China market opportunities and potential

Luxury China market opportunities and potential

China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make...

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Bibliographic Details
Main Authors: Chevalier, Michel 1943- (Author), Lu, Pierre (Author)
Other Authors: Toledano, Sidney (foreword)
Format: Book
Language:English
Published: Singapore John Wiley & Sons (Asia) 2010
Subjects:
Consumer behavior > China
Online Access:Click Here to View Status and Holdings.
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100 0 # |a Chevalier, Michel  |d 1943-  |e author 
245 1 0 |a Luxury China  |b market opportunities and potential  |c Michel Chevalier and Pierre Lu; foreword by Sidney Toledano 
264 # 1 |a Singapore  |b John Wiley & Sons (Asia)  |c 2010 
300 # # |a xvii, 251 pages  |b illustrations, maps  |c 24 cm 
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504 # # |a Includes bibliographic references (pages [241]-243) and index 
520 # # |a China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential 
650 # 0 |a Consumer behavior  |z China 
700 1 # |a Lu, Pierre  |e author 
700 1 # |a Toledano, Sidney  |e foreword 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=971240 
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