INTEGRATED MARKETING COMMUNICATIONS

INTEGRATED MARKETING COMMUNICATIONS

This book is tailored for the Marketing Communications course at institutions of higher learning. It is designed to meet the needs of Asian undergraduate students majoring in Marketing and Communication studies. It starts off with discussions on the concept of integrated marketing communications (IM...

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Bibliographic Details
Main Authors: Yuslina Liza Mohd Yusof (Author), Pusta, Maria Gwenetha Ybanez (Author), Intan Syafinaz Mat Shafie (Author), Thanaseelan Rajasakran (Author)
Format: Book
Language:English
Published: Shah Alam, Selangor Oxford Publishing (Malaysia) Sdn. Bhd 2019
©2019
Subjects:
Communication in marketing
Marketing > Management
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