INTEGRATED MARKETING COMMUNICATIONS
This book is tailored for the Marketing Communications course at institutions of higher learning. It is designed to meet the needs of Asian undergraduate students majoring in Marketing and Communication studies. It starts off with discussions on the concept of integrated marketing communications (IM...
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Oxford Publishing (Malaysia) Sdn. Bhd
2019
©2019 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-971223 | ||
| 005 | 20210794249 | ||
| 008 | 211201t2021 MY a## ##001 #deng#D | ||
| 020 | # | # | |a 9789672270041 |q paperback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.126 |b .Y87 2019 |
| 100 | 1 | # | |a Yuslina Liza Mohd Yusof |e author |
| 245 | 1 | 0 | |a INTEGRATED MARKETING COMMUNICATIONS |c Yuslina Liza Mohd Yusof, Maria Gwenetha Ybanez Pusta, Intan Syafinaz Mat Shafie and Thanaseelan Rajasakran |
| 264 | # | 1 | |a Shah Alam, Selangor |b Oxford Publishing (Malaysia) Sdn. Bhd |c 2019 |
| 264 | # | 1 | |c ©2019 |
| 300 | # | # | |a xvi, 336 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a includes index and bibliography |
| 520 | # | # | |a This book is tailored for the Marketing Communications course at institutions of higher learning. It is designed to meet the needs of Asian undergraduate students majoring in Marketing and Communication studies. It starts off with discussions on the concept of integrated marketing communications (IMC) and the IMC process. It then explores the marketing communication tools such as advertising, sales promotion, and direct marketing. The impact of social and digital media is covered as well. The book ends with topics on the international environment of IMC as well as social and ethical issues of IMC. |
| 526 | 0 | # | |a DIPLOMA IN ISLAMIC FINANCE |5 INTEC EDUCATION COLLEGE |
| 546 | # | # | |a In English |
| 650 | # | # | |a Communication in marketing |
| 650 | # | # | |a Marketing |x Management |
| 700 | 1 | # | |a Pusta, Maria Gwenetha Ybanez |e author |
| 700 | 1 | # | |a Intan Syafinaz Mat Shafie |e author |
| 700 | 1 | # | |a Thanaseelan Rajasakran |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=971223 |
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Integrated Marketing Communications