E-commerce business, technology and society

16th Edition The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examp...

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Bibliographic Details
Main Authors: Laudon, Kenneth C. 1944- (Author), Traver, Carol Geurcio (Author)
Format: Book
Language:English
Published: Harlow Pearson 2021
Edition:Sixteenth edition, Global edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781292343167  |q paperback 
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100 0 # |a Laudon, Kenneth C.  |d 1944-  |e author 
245 0 0 |a E-commerce  |b business, technology and society  |c Kenneth C. Laudon, Carol Guercio Traver 
250 # # |a Sixteenth edition, Global edition 
264 # 1 |a Harlow  |b Pearson  |c 2021 
264 # 4 |c ©2021 
300 # # |a 912 pages  |b illustrations  |c 26 cm 
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504 # # |a Includes bibliograpical references and index. 
520 # # |a 16th Edition The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property. 
526 0 # |a Information Content Management  |b Information Entrepreneur  |5 Faculty of Information Management 
526 0 # |a IM249  |b IMC430  |5 FIM 
650 # 0 |a Electronic commerce 
650 # 0 |a Internet marketing 
650 # 0 |a Information technology 
700 1 # |a Traver, Carol Geurcio  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=969793