Essentials of Entrepreneurship and Small Business Management

• Main Authors: Scarborough, Norman M. (Author), Cornwall, Jeffrey R. (Author)
• Format: Book
• Language: English
• Published: Harlow, United Kingdom Pearson Boston 2019
• Edition: Ninth edition
• Subjects: Small and medium enterprises; Entrepreneurship; Companies > Creation; Business Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 827 pages illustrations 28 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781292266022

The foundation to building a successful small business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.