Event Planning and Management Principles, planning and practice
Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templat...
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Main Authors: | Dowson, Ruth (Author), David Bassett 1975- (Author) |
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Format: | Book |
Language: | English |
Published: |
London, UK ; New York
PR in Practice
2018
Kogan Page |
Edition: | Print book : English : Second edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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