Event Planning and Management Principles, planning and practice

Event Planning and Management Principles, planning and practice

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Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templat...

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Bibliographic Details
Main Authors: Dowson, Ruth (Author), David Bassett 1975- (Author)
Format: Book
Language:English
Published: London, UK ; New York PR in Practice 2018
Kogan Page
Edition:Print book : English : Second edition
Subjects:
Special events > Management
Special events > Planning
Special events > Marketing
Online Access:Click Here to View Status and Holdings.
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