Event Planning and Management Principles, planning and practice
Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templat...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London, UK ; New York
PR in Practice
2018
Kogan Page |
| Edition: | Print book : English : Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t2018 -US ag# ##001 #beng#D | ||
| 020 | # | # | |a 9780749483319 |q paperback |
| 040 | # | # | |a OCLC |b eng |c OCLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a GT3405 |b .D69 2018 |
| 100 | 1 | # | |a Dowson, Ruth. |e author |
| 245 | 0 | 0 | |a Event Planning and Management |b Principles, planning and practice |c Ruth Dowson and David Bassett. |
| 250 | # | # | |a Print book : English : Second edition |
| 260 | # | # | |b PR in Practice |
| 264 | # | 1 | |a London, UK ; New York |b Kogan Page |c 2018 |
| 264 | # | 4 | |c ©2018 |
| 300 | # | # | |a xvi, 345 pages |b illustrations (black and white) |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018 |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. |
| 526 | 0 | # | |a Music Business |b Music |5 Faculty of Music |
| 526 | 0 | # | |a HTT751 |b HM772 |5 FPHP |
| 526 | 0 | # | |a Event Planning and Analysis |b Master in Tourism Management |5 Faculty of Hotel and Tourism Management |
| 546 | # | # | |a In English |
| 650 | # | # | |a Special events |x Management |
| 650 | # | # | |a Special events |x Planning |
| 650 | # | # | |a Special events |x Marketing |
| 700 | 1 | # | |a David Bassett |d 1975- |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=968889 |
| 964 | # | # | |c BOK |d 01 |
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EVENT PLANNING AND MANAGEMENT PRINCIPLES, PLANNING AND PRACTICE