Event Planning and Management Principles, planning and practice

• Main Authors: Dowson, Ruth (Author), David Bassett 1975- (Author)
• Format: Book
• Language: English
• Published: London, UK ; New York PR in Practice 2018; Kogan Page
• Edition: Print book : English : Second edition
• Subjects: Special events > Management; Special events > Planning; Special events > Marketing
• Online Access: Click Here to View Status and Holdings.
• Item Description: First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018
• Physical Description: xvi, 345 pages illustrations (black and white) 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780749483319

Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets.