Event Planning and Management Principles, planning and practice
Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templat...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London, UK ; New York
PR in Practice
2018
Kogan Page |
| Edition: | Print book : English : Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. |
|---|---|
| Item Description: | First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018 |
| Physical Description: | xvi, 345 pages illustrations (black and white) 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780749483319 |
EVENT PLANNING AND MANAGEMENT PRINCIPLES, PLANNING AND PRACTICE