LET THE STORY DO THE WORK The Art of Storytelling for Business Success

LET THE STORY DO THE WORK The Art of Storytelling for Business Success

It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional...

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Bibliographic Details
Main Author: Choy, Esther K. (Author)
Format: Book
Language:English
Published: New York Amacom, American Management Association 2017
Edition:Print book : English
Subjects:
Business communication
Storytelling
Success in business
Career development
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Master the principle elements of storytelling
  • The five basic plots in business communication
  • Look who's listening
  • Telling stories with data
  • Making the complex clear
  • Combining the power of story and simple visuals
  • Collecting stories from everywhere
  • Using your own story to build credibility and connection
  • Successful networking starts with a good story hook
  • Selling the social impact of nonprofit organizations with story
  • Case study : the healthcare industry.

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