LET THE STORY DO THE WORK The Art of Storytelling for Business Success

LET THE STORY DO THE WORK The Art of Storytelling for Business Success

It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional...

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Bibliographic Details
Main Author: Choy, Esther K. (Author)
Format: Book
Language:English
Published: New York Amacom, American Management Association 2017
Edition:Print book : English
Subjects:
Business communication
Storytelling
Success in business
Career development
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780814438015  |q paperback 
040 # # |a OCLC  |b eng  |c OCLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HD30.3  |b .C46 2017 
100 1 # |a Choy, Esther K.  |e author 
245 0 0 |a LET THE STORY DO THE WORK  |b The Art of Storytelling for Business Success  |c ESTHER K. CHOY 
250 # # |a Print book : English 
264 # 1 |a New York  |b Amacom, American Management Association  |c 2017 
264 # 4 |c ©2017 
300 # # |a xxv, 230 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
505 0 # |a Master the principle elements of storytelling -- The five basic plots in business communication -- Look who's listening -- Telling stories with data -- Making the complex clear -- Combining the power of story and simple visuals -- Collecting stories from everywhere -- Using your own story to build credibility and connection -- Successful networking starts with a good story hook -- Selling the social impact of nonprofit organizations with story -- Case study : the healthcare industry. 
520 # # |a It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. 
526 0 # |a LG242 Bachelor of Applied Language (Hons) Arabic Language For Professional Communication  |b BAE509 Strategic Storytelling (Arabic Language)  |5 Akademi Pengajian Bahasa 
546 # # |a In English 
650 # # |a Business communication 
650 # # |a Storytelling 
650 # # |a Success in business 
650 # # |a Career development 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=968881 
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