LET THE STORY DO THE WORK The Art of Storytelling for Business Success
It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Amacom, American Management Association
2017
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| Edition: | Print book : English |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. |
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| Item Description: | Includes index |
| Physical Description: | xxv, 230 pages illustrations 23 cm |
| ISBN: | 9780814438015 |
magnetic STORIES CONNECT WITH CUSTOMERS AND ENGAGE EMPLOYEES WITH BRAND STORY TELLING