DATA DRIVEN HARNESSING DATA AND AI TO REINVENT CUSTOMER ENGAGEMENT

DATA DRIVEN HARNESSING DATA AND AI TO REINVENT CUSTOMER ENGAGEMENT

"The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world. A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e...

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Bibliographic Details
Main Authors: Chavez, Tom (Author), O'Hara, Chris (Author), Vaidya, Vivek (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Education 2019
Edition:Print book : English : 1 Edition
Subjects:
Consumer behavior
Computer security
Artificial intelligence
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Origins
  • The magic coffee maker
  • The emergence of people data
  • Three core principles for building a winning data strategy
  • Data in, data out
  • The five sources of data-driven power
  • Making it real for your organization
  • The new basis of competition : know, personalize, and engage
  • Seven forecasts to light up your future sensors.

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