DATA DRIVEN HARNESSING DATA AND AI TO REINVENT CUSTOMER ENGAGEMENT

DATA DRIVEN HARNESSING DATA AND AI TO REINVENT CUSTOMER ENGAGEMENT

"The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world. A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e...

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Bibliographic Details
Main Authors: Chavez, Tom (Author), O'Hara, Chris (Author), Vaidya, Vivek (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Education 2019
Edition:Print book : English : 1 Edition
Subjects:
Consumer behavior
Computer security
Artificial intelligence
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Chavez, Tom  |e author 
245 0 0 |a DATA DRIVEN  |b HARNESSING DATA AND AI TO REINVENT CUSTOMER ENGAGEMENT  |c TOM CHAVEZ, CHRIS O'HARA, VIVEK VAIDYA 
250 # # |a Print book : English : 1 Edition 
264 # 1 |a New York  |b McGraw-Hill Education  |c 2019 
264 # 4 |c ©2019 
300 # # |a xx, 230 pages  |c 24 cm 
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500 # # |a Includes index 
505 0 # |a Origins -- The magic coffee maker -- The emergence of people data -- Three core principles for building a winning data strategy -- Data in, data out -- The five sources of data-driven power -- Making it real for your organization -- The new basis of competition : know, personalize, and engage -- Seven forecasts to light up your future sensors. 
520 # # |a "The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world. A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies--cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)--we have more data about consumers and their needs, wants, and affinities than ever before. 
526 0 # |a CS779 Sarjana Sains Data  |b Sarjana Sains Data  |5 CS Fakulti Sains Komputer Dan Matematik 
546 # # |a In English 
650 # # |a Consumer behavior 
650 # # |a Computer security 
650 # # |a Artificial intelligence 
700 1 # |a O'Hara, Chris  |e author 
700 1 # |a Vaidya, Vivek  |e author 
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